Eban Pagan - Marketing Tips

Eban Pagan. wdating.com. Guys come to the website to learn pick up line. Business people come to him to learn about business and marketing secrets, all they want to know is the pick up lines for marketing.

Eban is teaching us the inner game of marketing, the secret psychology that he use to create marketing. Pick up line is not going to do the job. So, Eban will show us the 3 mindsets that underlies their philosophy of marketing and to dominate the market.



MINDSET #1 - Scarcity Thinking
Mindset of "I don't have and I do not know how to create value for others. So I have to figure out how they are going to just give it to me." - How to get a dollar from a million people.

What Eban found out is that people are not going to give you the money without getting value in return.

Than the earlier mindset has evolved into "How do I give a $100 worth of value to a million people and then ask them for $10 in return?"

• You must how to create the value for people.
• Then you must understand people, understand the psychology of how they process value.

MINDSET #2 - Learn to Get the Short End of the Stick.
Eban talks about the Fist Trap for monkey story. We should think of the big picture, open minded. Let of value to save their own life.

Learn to create massive value without thinking of getting paid or not will make you a very wealthy person.

Eban gives the example of psychology test of person A and B splitting the money. If people think that this is the quality free stuff that they are getting, how much more would they get if they pay for the product.

MINDSET #3 - Don't Keep your Best Idear Secret
What is the one think that you figure out over the lifetime that can help your prospect out the most, the idea that could give them the most value, things that work every single time, the magic bullet that you figure out? Give it AWAY.



MARKETING METHOD

1. Moving the free line - Information products are one of the lowest cost and highest preceived value product.
2. Move the depth line - Having deeper relationship with the customer.
3. How to name things - Coca-cola and Blackberry example. Jack Trout. The mind learns by ear, not by sight. Make the name tasty to the phonological loop. How do you creat that? Repetitative sound in the name - same first sound (literation) or same last sound (rhyming).

Everything is Possible - Paulette Bass

When I received my Toastmaster magazine today, flipping through it, the article "Paulette's Path" caught my attention. "With the help of a mentor, a disabled Toastmaster achieves Competant Communicator Award - after four years."

With dedication, focus, and continually seeking for improvement (through self discovery and seeking advice from mentor), everything is possible.

With her speech conclusion: "What are you waiting for? Confidence? Being artistic with words? Toastmasters helped me with both; it can help you too. What are you waiting for?" Congrats Paulette. You and your mentor, Carol Lundsford, are my inspiration.



Merry Christmas and Happy New Year everyone!

Peter McWilliams

Came across this beautiful quote by Peter McWilliams while reading the September 2008 issue of the Toastmaster magazine. Plenty of free e-books from his websites.

"Come to the edge," he said.
They said, "We are afraid."
"Come to the edge," he said.
They came.
He pushed them...
They flew.

Peter McWilliams (August 5, 1949 - June 14, 2000)
http://www.mcwilliams.com/

Interview with 2008 World Champion of Public Speaking

http://sixminutes.dlugan.com/2008/09/10/lashunda-rundles-2008-world-champion-public-speaking/

http://www.humor411.com/darren/

Coaching and Mentoring - Answered

After some discussion with friends, web searches, the murky water of my understanding between a coach and a mentor starts to clear. This activity had prompted me to look for the remit and definition of a consultant. So, what are they?



COACHING is defined as follows in The Manager as Coach and Mentor by Eric Parsloe:

"a process that enables learning and developmet to occur and thus performance to improve."

Chatered Institute of Personnel Development (CIPD) defines coaching as:

"developing a person's skills and knowledge so that their job performance improves, hopefully leading to the achievement of organisational objectives. It targets high performance and improvement at work, although it may also have an impact on an individual's private life. It usually lasts for a short period and focuses on specific skills and goals."



MENTORING is defined as follows in Mentoring Executives and Directors by Clutterbuck and Megginson:

"off-line help by one person to another in making significant transitions in knowledge, work or thinking."

Chatered Institute of Personnel Development (CIPD) defines mentoring as:

"Traditionally, mentoring is the long term passing on of support, guidance and advice. In the work place, it has tended to describe a relationship in which a more experienced colleague uses their greater knowledge and understanding of work or workplace to support the development of a more juniour or inexperienced member of staff."



Whereas, a CONSULTANT focus is on developing organisation practices, processes and structure. Their role is generally more strategic and often used to instigate and design broad ranging change programmes. Consultant does the job for the organisation, rather the individual/group becoming up-skilled to do the job themselves.



SCENARIOS
This made me to think of the following scenario where a personnel development consultant can also be a coach or a mentor.

Imagine that a university hire a personnel development guru to train their students to obtain certain skills which could enhance their studies. The guru will present the university several of his training products and advices the university on which materials are best suited to achieve their goal and how long will it take for the guru to train the fellow students.

For this, the guru does not teach the university on how to do the job but the guru himself/herself took on the responsibility of training the students. Therefore, the guru is the consultant for the university.

To the students, the guru is the coach/mentor for the students, depending on the type of involvement (commitment) or duration of the development skills.

If the university themselves want the guru to teach them, then the guru is the coach/mentor for the university.



LINKS
Nothing too complicated, is nice and simple. Please visit the following link for indepth understanding and discussion.
http://www.cipd.co.uk/default.cipd
http://www.coachingnetwork.org.uk/resourcecentre/WhatAreCoachingAndMentoring.htm

Archmelvic Skyline, Scotland

Mentoring and Coaching?

Attended officer training at the Royal Scotts Club (a superb place to experience Scottish heritage). A topic that kept playing on my mind.

What's the difference between mentoring and coaching?

Famous Toastmasters

With approximately 200,000 members across 92 countries, I believe there are famous world figures who belongs to the Toastmasters International organisation. Well, isn't it good to find out about these highly successful and motivated people? So far, as I know, Robert Kiyosaki mentioned about him being a member of the Toastmasters.

Albert Einstein may be a member of the Toastmasters ... you never know.

Launching My Blog, My Inspiration

Inspire. In Latin means "in spirit".

An inspirational speech, a speech that truly touches peoples' heart, bringing out their own feeling, desire and passion on doing certain things. An inspirational speech should not be mistaken with a motivational speech said Ailsa. As to differentiate them, an inspirational speech is sustainable while, a motivational speech would give someone a deep profound short term impact.

Yesterday, I had a sudden glimpse of making this blog a writing blog on my way back from my regular every fortnight toastmasters meeting.

This morning, I read an article from the June 2008 publication of the Toastmaster magazine titled "My Day in Prison - A Toastmaster is inspired by the women behind bars".

And finally, on my way back home I thought: What are the chances that will I be asked the question "who inspired you" whenever I attended a Toastmasters meeting? The chances are very high.

The sign is clear. I should develop this blog as a personal development blog that will help me to understand myself and in helping (or even inspire) others through my personnel experiences.

I am proud to launch eugeen1983.blogspot.com with the title My Blog, My Inspiration.

- Eu Jin

Forth Bridge Skyline, Scotland